The job of effective business mail is (1) to get read, (2) to get results, and (3) to avoid disaster – not necessarily in that order! Let’s begin with a few ideas for avoiding disaster…
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The job of effective business mail is (1) to get read, (2) to get results, and (3) to avoid disaster – not necessarily in that order! Let’s begin with a few ideas for avoiding disaster…
(more…)
Gail Tycer is a strategic business communication authority: professional speaker; writer, author, editor; coach, consultant, facilitator, and strategist. She has been an advertising agency president; radio and television personality and executive; public relations director; and college professor.