The Write Gift – Beyond Price, Yet It Costs Nothing

youngBoyWriting200Almost always these posts are dedicated to business writing strategies, tips, and tactics to help you write less, say more – and get results on the job.

This week, I’m feeling that old holiday nostalgia, and would like to digress, and talk a bit about some of the best gifts I’ve ever received. They would not be for everyone, but it may be they’ll spark some ideas for you, and perhaps some wonderful memories for someone special to you.

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We’ll be happy to bring a Gail Tycer workshop to your organization. To discuss a workshop for your people at your location or ours, or a shorter presentation for an upcoming meeting, give us a call at 503/292-9681, or email us at gail@gailtycer.com

Published in: on December 2, 2013 at 12:05 pm  Comments Off on The Write Gift – Beyond Price, Yet It Costs Nothing  
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Get Local With Your SEO

This week’s blog entry is provided by guest blogger Alan Taylor, owner of Alpine Technical Group

There are many, many ways to make sure your website is visible and attractive to Google – meaning that when Google takes a look at your website, it sees information that is relevant and useful to potential visitors to your site. From keywords to citations, meta tags to site indexes, there’s enough to keep a person pretty busy. Even more so, there are tools and features outside of your website that can have a big impact on its visibility. One of those features that is especially important for local and regional businesses is Google Places. Here’s how to set up Google Places:

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Our guest blogger, Alan Taylor of Alpine Technical Group, has been providing web presence and marketing consulting for longer than he cares to admit. He loves his job, enjoys his clients and happily keeps abreast of the ever-changing world of web marketing.

To receive your Business Writing Trends automatically every week, please subscribe to our blog, or to our newsletter.

We’ll be happy to come to your organization. To discuss a workshop at your location or ours, or a shorter presentation for an upcoming meeting, email us at gail@gailtycer.com or give us a call at 503/292-9681. 

Published in: on November 19, 2013 at 12:30 pm  Leave a Comment  
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Among the top challenges in business writing is how to be comfortable writing about yourself. Especially good – no, excellent – no, superlative! things about yourself for that promotional piece, certain portions of that resume (many, these days, are fill-out-the-form), or that requesting-an-interview letter, on paper, or online. Here’s the secret: Don’t focus on yourself. You are only incidental to focusing on the reader, and what you can do to help that reader.

So, as the saying goes, “get over yourself.” And as a client told me years ago, “If I’m not for me, who is? And if not now, when?” But the focus is on your reader!

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We’ll be happy to come to your organization. To discuss a workshop for your people at your location or ours, or a shorter presentation for an upcoming meeting, email us at gail@gailtycer.com or give us a call at 503/292-9681. 

Published in: on October 28, 2013 at 3:25 pm  Leave a Comment  

And the Business Writing Trend is: Short!

But “short” is not enough. And “short” can cause you a lot of problems, cost you more time, and result in lost productivity. What we’re really talking about is the importance of being concise.typingOnKeyboard200

So, for today, we will assume that you understand the subtle, but critical difference between being “short,” and being “concise.” Today, we will assume you have prepared the reader for your message, and we’ll get straight to the point. What are some of the tricks and techniques you can use to tighten up your writing quickly?

Here are three to start with:

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We would appreciate your recommending a Gail Tycer business writing workshop for your people at your location – or ours, or a shorter presentation for an upcoming professional meeting. Please give us a call at 503/292-9681 or email us at gail@gailtycer.com to discuss how we might be able to work together to meet your needs.

Published in: on October 8, 2013 at 2:15 pm  Leave a Comment  

Shorter, Fewer Emails

Wow! Would that be great, or what? Not so many emails to save – or not. Not so many emails to plow through – most of them mislabeled – to find what you are looking for. Emails you can “get” at a glance and move on with your day’s work!WomanatComputer175

Your reader feels exactly the same way. No surprise there. So how do you write a faster, clearer email that your reader will get at a glance? And fewer of them?

Let’s begin with the basics:

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Published in: on September 11, 2013 at 11:35 am  Comments Off on Shorter, Fewer Emails  
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Nine Places to Find Ideas for Your Blog Post

O.K. So you’re convinced. You’ve got to have a blog site, and post to it frequently. The internet is full of articles telling you how important this is to build trust; to establish yourself as an authority in your field; to improve your “findability” with the search engines; to attract the “right fit” for potential clients, customers, and employees; to increase traffic to your website; and to stay top of mind with your clients, customers, and prospects.

Now the next question – whether you are new to blogging, or a veteran – becomes “What do I write about?”

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Here are nine places you can find things to write about:

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Published in: on September 3, 2013 at 12:50 pm  Comments (2)  
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Proofreading Quick Check

It seems like most of us are in a constant rush: the perfect environment for email errors that seem so determined to happen. Errors that make meaning unclear, and – worst case – result in time-consuming additional explanation, and “fixing.”

What’s needed is a fast mental checklist of some of the unexpected, but potentially lethal things you can look for quickly before hitting the send button.LoupeProofreading200

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To receive your Business Writing Tip of the Week automatically every week, please subscribe to our newsletter. We appreciate your recommending a Gail Tycer business writing workshop for your workplace, or a shorter presentation for an upcoming professional meeting. Thank you.

Published in: on August 26, 2013 at 1:03 pm  Leave a Comment  
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Can You Get the Word Out?

On the job, or for one of the professional, civic, or social organizations we support, many, if not all of us will probably be asked at some point to “help get the word out” about a variety of things, ranging from a promotion or a new hire to an event at work, or not.WomanReadingNewspaper200

These simple announcements should be easy to write, almost formulaic, and they must be interesting enough to your chosen audience that he or she will read it. And, best case, pass the information along to others who will likewise be interested.

How do you do it?

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To receive your Business Writing Tip of the Week automatically every week, please subscribe to our newsletter. We appreciate your recommending a Gail Tycer business writing workshop for your workplace, or a shorter presentation for an upcoming professional meeting. Thank you.

Published in: on August 19, 2013 at 12:01 pm  Leave a Comment  
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Readers Want to “Like” You Online!

People may be a whole lot nicer than given credit for, according to a new study published on the Journal of Science website last week. Study findings could well have significant implications for communication – especially traditional marketing communication – in the long run.

To reach their conclusions, researchers examined how thousands of people reading online comments reacted and responded, perhaps providing new ideas on how marketers can present their products or services positively today.

Here’s what researchers found:ShakingHands175

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To receive your Business Writing Tip of the Week automatically every week, please subscribe to our newsletter. We appreciate your recommending a Gail Tycer business writing workshop for your workplace, or a shorter presentation for an upcoming professional meeting. Thank you.

Published in: on August 12, 2013 at 4:06 pm  Leave a Comment  
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Five Top Reasons to Blog

by Alan Taylor, Guest Blogger

A quick show of hands at a recent event illustrated the gap between what people think a blog can do for them and what people perceive blogging is. Not many understood the benefits and many thought that blogging was just a way for people to shamelessly self-promote themselves. Which isn’t a bad thing in itself – who else will market for you?BloggingPath250

With that in mind, here are five reasons I promote blogging to many of my clients:

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Alan Taylor is this week’s guest blogger. He runs his own consulting business, Alpine Technical Group, which focuses on web presence including website design, SEO/SEM, social and online marketing. 

To receive your Business Writing Tip of the Week automatically every week, please subscribe to our newsletter. We appreciate your recommending a Gail Tycer business writing workshop for your workplace, or a shorter presentation for an upcoming professional meeting. Thank you.

Published in: on July 29, 2013 at 4:04 pm  Leave a Comment  
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