Cost-Effective Marketing Part 2: Words and Phrases

Last week, we said that your day-to-day business writing should be your most cost-effective marketing tool (see the post here), and promised you some words, phrases, and techniques that will help.

PileofWords180Whether you are actually writing to persuade, or just passing along some requested information, the overall tone – the “feeling” your reader gets about you, and subsequently the way he or she thinks about you, and about your organization, is absolutely critical to the success of the piece you are writing, and in a larger sense, to the success of your organization overall.

So here goes…

Click here to read the post.

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Published in: on September 24, 2013 at 11:19 am  Leave a Comment  
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