Your Most Cost-Effective Marketing Tool

Your day-to-day business writing could be – should be – your most cost-effective marketing tool, no matter what you’re writing. And you don’t have to be a marketing expert to use it this way!Pen and Paper

First, ask yourself why you are writing. To inform? To persuade? No, really. Think about it. Much of the regular, routine information you pass along has a job to do, in addition to providing that information. When you provide the information, how do you want your reader to think about your organization? About you? Isn’t there a bit of persuasion there?

If, after reading your written communication, your reader were asked, “What do you think about (your organization)?” what do you want him or her to say? Isn’t there a bit of persuasion there?

“They seem to know what they’re doing,” might be one desirable judgment. “They sound like they’re easy to work with,” another.

So how do you write so that you get those opinions?

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Published in: on September 17, 2013 at 1:59 pm  Comments Off on Your Most Cost-Effective Marketing Tool  
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